About TagMyDog

The TagMyDog Story, about us

Jessica Luthi - Aging punk rocker / rock ex biker lass, got into the fashion sector by a strange twist of fate. Has worked with the likes of ASOS, UrbanityStore, DesignerPitstop, The Otto Group, TruffleShuffle, Discoo, EBTM, Adili and is still very active in the fashion industry from a marketing perspective. Jess is CEO of AffiliateProgramAdvice.com and Director of E Geeks Ltd. Jessica's passion is the internet in terms of pushing the boundaries, tapping into niche and new areas. Ideas, Jess has no shortage of and E Geeks Ltd is the research, ideas and development hub of new and innovative projects. Some of her more lesser known achievements is winning the mixed double pool player championships in Brighton, with her then partner, Alex "scotch" Shennan, professional pool player. Managing to get a gig at Dingwalls, Camden Town Music venue, with her then band, Ideal Concept. Winning runner up for the short films category on Channel 4 "Ark light" based on the Vietnam War. First media exposure was being advertised in a news paper under the heading "Adopt me!", she was then but 18mnths old, that was Jess's first successful media campaign and she has never looked back!

Chuck Couch - If you ask Chuck nicely he will send you a few of his songs from when he was in a band. If you like Rock, you will like his sounds. When Chuck is not being a potential rock god, you can find him over at Studio3k.com. Chuck is the President of this full service design agency and web development which started in '94. Chuck can boast an impressive client list which include Coca-Cola, Universal Studios, Pepsi, Miller Lite, Budweizer to name but a few. Chuck spends his time between Sunny Florida and L.A in the US. Chuck's passion for the internet and embracing new technologies means he is always on the ball in terms of emerging technology and trends. You can find Chuck on all the social networking platforms, myspace, facebook and heaps of other networking sites and we have our doubts that Chuck ever sleeps.

Wouter Mols - Pictured with a boa constrictor around his neck! This is typically Wouter, his ethos is about having fun even while you work. Wouter is Dutch born and raised and has worked within the IT and Software development industry for the last twenty two years. His obsession with software development means that he is unlike most, in the sense that, there is very little he cant do, in fact we have yet to find a project where by he comes back and says, it cant be done. Its rare when you work with a software developer that they are intuitive and can feed back in layman's terms. Wouter, we feel is a technical genius, whom we could not do without. Wouter is CEO of DDeveloper.com and has a growing list of clients. Wouter has developed the software behind tagmydog and works closely with Jessica on some of her other projects.

So how did tagmydog get started?
pictured left, this is actually what the old tagmydog logo looked like and if you really are curious or just bored or both, you can see what the site looked like up until quite recently here just copy and paste www.tagmydog.com

Jess got curious about how to put a website together, as she had entered an industry called affiliate marketing and she wanted to understand the processes involved, so that she could better understand web masters/affiliates and how they put websites together. The actual name for the website came about out of a discussion, in which, Jess had eves dropped into a conversation between her teenage son and his friends. Jessica, naturally assuming that because her son and his friends were into hip hop, the reference to Tag My Dog, she thought was to do with Dog Tags, as in the fashion accessory and identity tags. At the time a popular school yard phrase amongst young males in the UK "smack my bitch up" which has its origins in a mix of thrash metal and hip hop music. Jess found the praise a bit offensive and in retaliation but keeping in theme of fashion, and being respectful, TagMyDog.com, the name was born. The name covered quite a few areas, fashion, linked in to dog tags as in Jewellery, had a hip hop tone, was a nice but polite way of saying to guys who refer to women as bitches, we got your number there fella! The interpretation could also mean women looking for clothes for their guys. The biggest plus side, it was/is a memorable name.

It should be noted that the Joke was on Jessica, as what her son and friends had actually been commenting on, back in the day, was the introduction of new tagging system for dogs, called a pet passport, go figure! So there you have it!

Above is a screen grab from when Jessica first started out developing TagMyDog, the date is 21/01/04. Jess and Wouter had already been working together on a number of projects but as you can see, neither Jess nor Wouter were any good graphics. It was on Elance where Jessica would Discover Studio3k a year or so later for a different project. But clearly you can now see how all three people, despite living miles apart got connected.

TagMyDog.com was only ever a testing platform for Jessica to carry out her own tests with regards to new technology emerging in affiliate marketing. It was never meant to be a serious website, hence months of neglect, getting kicked out of the search engines, being reinstated, endlessly researching. The site served it's purpose which was that Jessica could now relate to affiliates and all that they undertake. TagMydog was done and dusted and no longer needed and was due for the scrap heap this year, until Chuck made a comment about it and said he wanted to get his head around the mechanics of affiliate marketing. Theory will always be easy but the doing... that's the hard part. So unlike the Titanic, we intend to raise TagMyDog.co.uk and .com and give this baby a real identity and a real life and even while you read this, you are actually helping to turn a lot of nothing into a lot of something.

Thanks from Jess, Chuck and Wouter!